🔗 Share this article

Liz Truss, kicked off the inaugural episode of her online program with a pledge to reveal "the evil-doers" attempting to bring down Western democracies. She explained she would uncover how an "worldwide alliance of progressives function to undermine the democratic process and the public's choice."

"We're going to look at the Trump revolution and understand how it can be achieved in Britain," she said. "We will interview the key figures of the Make America Great Again campaign."

Prior to the program's debut, there was one particularly enthusiastic supporter. "This marks the start of a type of transformation," remarked veteran reporter John Solomon. The right-leaning Just the News platform will host the ex-PM's new podcasts.

Establishing Ties in the Maga-Verse

British fellow travellers, featuring a pro-Reform adviser, assisted in her launch the her new show. The setup is adequate, if basic. She has gathered 10,000 subscribers in her first week and her premiere achieved 67,000 views in that timeframe.

This represents a small opening, but in making common cause with John Solomon, Truss is being entering a well-developed conservative ecosystem generating and disseminating Make America Great Again themes. Its obsessions include alleged censorship by the mainstream media and a goal to dismantle a shadowy government apparatus – a force that the ex-PM holds responsible for the swift end of her disastrous time in office.

"The platform is not widely recognized past the pro-Trump media sphere, but it does have gravitas there, largely because of John Solomon, who offers opinions on pro-Trump shows like the program hosted by Steve Bannon and has even questioned Trump," commented Professor Alex Hinton, who has analyzed the Make America Great Again phenomenon.

A Contentious Ally

Truss's attempt to import the pro-Trump media model to the UK has drawn her nearer to contentious individuals such as John Solomon.

He set up the platform after criticism after he was accused of circulating inaccurate reports about the President's actions in the Eastern European nation, as well as contentious articles about ex-ambassador to the region.

Solomon's reporting were echoed throughout the conservative press, with he serving as a common interviewee on Sean Hannity's influential cable news broadcast. Donald Trump boosted Solomon's reporting.

He wrote the reports about Ukraine in a set of articles for the publication the Hill, where he had already been re-designated as an opinion writer when staffers raised concerns over his articles. These reports were central in the then-president's request for the Ukrainians to probe the Biden family in that year. Those demands culminated in articles of impeachment against the president. The Senate later found not guilty the then-president.

Weeks after the journalist departed the Hill in October 2019, the publication announced it was carrying out a review of his work relating to Ukraine. It concluded he had used untrustworthy contacts and stated he "did not disclose crucial information about main Ukrainian informants, specifically the fact that they had been indicted or were being probed."

Entering the Ecosystem

Solomon's own media appearances are a sign of the conservative ecosystem Truss is entering. He discussed his endorsement of her new show on a program he presents on the right-wing channel, a rightwing cable channel that is where you find the conservative firebrand ex-Trump strategist Bannon and on which commentator Tucker Carlson also is seen. She has already spoken with the political operative on one of her first podcasts.

Through her association with Solomon and Just the News, she has become a small part in a much wider network of right-wing publications that frequently share and promote one another's material.

The journalist's programs have often featured individuals such as influencer Mike Benz, a political voice whose criticism of USAID was cited by the tech billionaire as justification for closing the international development organization.

A Cross-Border Foray

Even though the former PM's unnatural presentation and professional woes have been mocked within the UK, a number of stateside commentators are not discounting her efforts to revamp her image as a UK offshoot of the pro-Trump media ecosystem.

"One must regard individuals such as her as significant, despite the fact that you may not want to take them literally," stated Rob Flaherty, who worked in the Obama White House.

"You saw how in 2024 President Trump leveraged that alternative press to get his message out. Certainly that sphere exports and influences conversation overseas. It appears quite apparent to me that the environment in the United Kingdom are similar to what enabled this alternative media ecosystem to flourish here."

Professor Alan Finlayson, said the digital right-wing media sphere was already having an impact in the UK.

"The internet knows no borders," Finlayson remarked. "There exists a sort of milieu within which content circulates – at times appearing in harsh versions and occasionally in softer tones – but which is networked."

Hinton said the expansion of the internet-based right wing in the UK recently meant the "possibility to have a larger effect is significant."

Global Goals

"The former PM and Nigel Farage recently spoke at the CPAC, where I observed they deployed pro-Trump themes prior to the {king of Maga|